A cross-functional discussion for market-driven professionals.
Join Pragmatic Marketing for a high-level panel discussion on the challenges companies face in becoming market-driven. Gain a cross-functional perspective from marketing, development and product professionals representing a variety of leading Minneapolis-area companies.
This lively, interactive session—led by Mark Stiving—will cover a variety of topics, including:
The challenges companies repeatedly face when they bring products to market
Where companies see breakage between internal groups and how to address that
How to overcome the barriers that prevent companies from being market-driven
Our Panelists
Mark Stiving has more than 20 years of experience in business startup, development, management, turnaround and sales/design engineering. He has helped companies create and implement new pricing strategies to capture more from the value they create, and has consulted with Cisco, Procter & Gamble, Grimes Aerospace, Rogers Corporation and many small businesses and entrepreneurial ventures.
Prior to Pragmatic Marketing, he led pricing initiatives as director of pricing at Maxim Integrated and as a member of technical staff at National Semiconductor. Mark also has served as president of both Home Director Inc. and Destiny Networks Inc. and as an assistant professor of marketing at The Ohio State University.
Chad Eckes is the founder of C Squared E, a boutique managment consulting business, whose clients range from Fortune 500 companies to angel-funded startups. He has 22 years of experience in product management, marketing, corporate development and finance, within enterprise software and SaaS businesses. And that experience spans multiple industries and technologies, including healthcare, e-commerce, mobile, content management and streaming video, to name a few.
Prior to launching C Squared E, Chad worked in senior leadership roles within 3M Company, Granitar and Accenture. He earned a BA in economics and mathematics from Northwestern University, and an MBA from the MIT Sloan School of Management.
Ann Fellman is the senior vice president of marketing at Code42. She has more than 18 years of enterprise technology marketing and business development experience and drives marketing strategy for the company’s award-winning endpoint data protection and security solutions.
Prior toCode42, Ann led product management for Rimage/Qumu Corp.’s Signal online publishing software, and was a principal product director at Oracle. She has extensive experience in enterprise content management, enterprise portal and Enterprise 2.0 software markets, and holds a bachelor’s degree in international relations from the University of Wisconsin.
John Grancarich is vice president of product for Kroll Ontrack. He is responsible for product strategy, product roadmap and product launches globally, leading the company’s efforts around product planning, competitive modeling, intelligence gathering, product requirements and distribution and channel strategy.
Before joining Kroll Ontrack, John led the practice support group at Paul Hastings Janofsky & Walker LLP in New York, directing and managing complex global-discovery projects, regulatory compliance matters and corporate investigations. He holds specific expertise counseling clients in a wide range of industries, including manufacturing, entertainment and insurance. John co-authored Internet Fraud Casebook: The World Wide Web of Deceit.
Dave Augustine is co-founder and CEO at LivingGreens Farm, Inc., where he is leading the organization’s expansion efforts to revolutionize where and how food is produced. Dave has more more than 25 years of experience in global product design and technology development, new product R&D and engineering support of existing products.
Before launching LivingGreens, Dave was director of global innovation and advanced prioduct development at Tennant Company. Prio to that, he worked in multiple leadership roles at Ingersoll Rand. He holds an MSEE in electrical engineering from the University of Minnesota-Twin Cities and an MBA from University of Phoenix.
Tuesday, December 6th
4:30–7:00PM
IDS Center, 50th Floor
Directly connected to The Marquette Hotel
710 S. Marquette Ave., Minneapolis, MN
Networking, food with drinks, presentation, panel discussion and Q&A.
Join us for an evening of networking and discover how focusing on the market drives better decision making, stronger innovation and smarter teams.